![]() What is your company’s Mission Statement?.Your Marketing Plan should be one page in length. To complete this written assignment you will need to be logged into your Music2Go company (through the Smartsimswebsite) and the prescribed textbook may also be helpful. The next step is for you to write your Marketing Plan which will guide your company to achieve the highest Total Marketing Contribution (TMC) over five decision periods. You should now have an understanding of the MP3 Player market, your company, and your product. What was your Awareness index last year?.How much are you currently spending on Advertising in total and how has your Advertising budget been allocated across the four media channels?.How many units did you sell last year and how does this compare to other products in this market segment?. ![]() What is the Retail Price of your product and how does this compare to other products in this market segment?. ![]()
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